“Your purpose is not a career. It’s not a title, a plan, or a strategy.”

Your purpose is not a career. It’s not a title, a plan, or a strategy.

Your true purpose is aliveness. To feel fully alive. To be lit up by life. To follow what expands you, what stirs your soul, and what reconnects you with who you truly are.

Purpose isn’t something outside of you. It’s a way of being. It’s the energy you embody when you are in deep alignment with what you love, what you honor, and what deeply moves you. When you’re in that space of aliveness, you are purpose itself. And from that place, you allow purpose to flow — into your creations, your relationships, your offerings to the world.

But remember: money is not the point. Aliveness is the point.

When we try to squeeze purpose into the box of “how will this make money?”, we shrink our vision. We shrink the soul’s calling. And the soul is not meant to be boxed in — it needs expansion, fluidity, and freedom.

Start by letting purpose enter your body. Feel what it’s like to be fully alive. Let that sensation become your compass. Notice the people, opportunities, and experiences that awaken that feeling — and follow them.